Visual communication and storytelling for agriculture
Brief: Upgrade the communication of the bilateral cooperation programme of the Federal Ministry of Food and Agriculture (BMEL). Creation of the overall concept, text and design of a brochure promoting BMEL's international projects, as well as various print products for the International Green Week in Berlin.
Client: GFA Consulting Group on behalf of the Federal Ministry of Food and Agriculture (Germany)
Year: 2019-2020
Services: Art Direction, illustration, copywriting in German and English, layout and graphic design of various print products.
Design and Illustration: K-tiv.com: Pauline de Langre, Michael Berger
Storytelling: Joe Dodgshun, Juliane Wernhard
We created illustrations to unify the design and better promote international projects. We chose an airy layout and an inviting cover, helping the reader with warm textures and custom graphics.
With a bold and friendly communication, the bilateral cooperation programme has a completely new visual identity, all within the BMEL graphic framework. Click here to see the full English version online!
